What Is NAVER?
NAVER is a Korean-language online platform of a portal type with its own search engine displaying search results in curated sections, such as news, images, video, shopping, and advertising sites. Naver is popularly dubbed the Google of Korea, as it is currently Korea's #1 search engine.
Key Features
Powerful Search Engine: Naver is the most widely used search engine in Korea, serving as the primary channel through which users search for information and consume content. Over 70% of Korean internet users perform their searches on Naver.
Diverse Content Platforms: Naver Blog, Naver Cafe, and Naver Post are some of the platforms that allow users to share information on various topics and engage in discussions. This diversity provides brands with multiple content marketing strategies.
Shopping Services: Naver Shopping is one of Korea's leading online shopping platforms, offering a comprehensive environment where users can compare and purchase products. It also supports convenient payment systems like Naver Pay.
Mobile-Friendly: Naver optimizes the user experience for mobile environments, providing high accessibility and convenience in a market where smartphone usage is prevalent. The Naver app integrates various functions to meet user needs.
Advantages of NAVER Ads
High Reach: Naver covers the majority of Korean internet users, providing brands with the opportunity to reach a large, targeted audience.
Various Ad Formats: Naver offers a range of ad formats, including search ads, display ads, and video ads, allowing brands to deliver their messages in diverse ways.
Localized Marketing: Naver supports marketing strategies tailored to the Korean market, enabling international brands to effectively communicate with local consumers.
Key Ads Types
Naver Search Ad (Powerlink)
Powerlink appear at the top and bottom of Naver’s search results pages. They target users who are actively searching for specific keywords such as brand names and generic words, providing high targeting efficiency.
It is important to optimize ad exposure through keyword selection and bidding, managing budget effectively with cost-per-click (CPC) pricing.
Naver Display Ad
Display Ads appear in various content areas on Naver, including the main page, news, and blogs, in the form of banners.
Ad Formats include images, videos, and text, allowing brands to increase awareness and reach a broad audience.
Naver Shopping Ad
Shopping Ads are displayed to users searching for or browsing products on Naver Shopping.
Advertisers can directly reach potential customers with high purchase intent by showcasing product images and prices.
Naver Brand Search
Brand Search Ads provide a dedicated ad space at the top of search results when users search for a specific brand or product name.
Brand image is reinforced, and the ad space enhances credibility and recognition among users.
Naver Blog and Cafe Ads
Blogs and Cafes are community spaces where users share opinions and information on various topics, which appear at the middle of Naver’s search results pages.
Collaborative Advertising through blog reviews or cafe partnerships offers authentic endorsements that enhance brand awareness and trust.
